VEJA x Marni
Image Direction
March, 2022
The Veja x Marni collaboration focuses on creating a visual narrative that is fresh, youthful, and colorful.
Inspired by the innocence and camaraderie of a group of friends, the campaign's imagery emphasizes vibrant, playful scenes that capture moments of reverie and togetherness.
Image, digital, retail, and assets for the launch party.
→ Creative direction: Alice Labat-Claret
→ Art direction: Heidi Guérin, Naomi Tiecoura
→ Photography: Patrick Welde (lifestyle), Nicola Avanzinelli (stills)
Inspired by the innocence and camaraderie of a group of friends, the campaign's imagery emphasizes vibrant, playful scenes that capture moments of reverie and togetherness.
Image, digital, retail, and assets for the launch party.
→ Creative direction: Alice Labat-Claret
→ Art direction: Heidi Guérin, Naomi Tiecoura
→ Photography: Patrick Welde (lifestyle), Nicola Avanzinelli (stills)